Every month we share a look at how Peace Through Trade is growing across social media. Here’s April.
We had a month. 29.4 million views. 394,000 likes. 57,000 shares. 20,500 comments. And 9,183 new people joined the community. All of it organic. We haven’t spent a dollar on ads.
Instagram was the big one. We started the month at 12,000 followers and finished at 20,200. Almost doubled in 30 days. That one account did 23.3 million views on its own. Facebook pulled 3.38 million, TikTok did 2.5 million, and YouTube, X, and LinkedIn are all growing too. Those channels are still early for us but they’re moving.
The number we keep coming back to is the 57,000 shares. That’s people watching something we made and caring enough to send it to someone else. You can’t buy that. That’s real. That’s the mission spreading on its own because people believe in it.
Zooming out, here’s where we sit for 2026 so far. January through April, all platforms combined: 67 million views. Over a million likes. 198,000 shares. 39,000 comments. 25,700 new followers. Instagram has gone from 388 to 20,200. TikTok from 900 to 5,000. X from 10 followers to 258. LinkedIn from 308 to 1,280. YouTube from 224 to 305. Facebook from 1,900 to 2,430. Every single platform grew. All organic.
We started this year with almost no audience. Four months later, 67 million people have seen our content. That didn’t happen because of an ad budget. It happened because people care about what we’re doing and they’re telling other people about it.
We found something that works this month. A format, an audience, a rhythm. People are coming in, they’re staying, and they’re helping us reach more people every week. The content resonates because it’s real and the mission behind it is something people actually want to be part of.
May is already underway. More content, more partnerships, more milestones on the way. If you’re not following us yet, now is the time. This community is getting bigger every day and every person who joins makes it stronger.
Thank you to everyone who was part of April. You are the mission.